Case Study - Christmas festivities – Father Christmas grotto
When; December 2013
An existing retail client, requiring a temporary structure at an additional site they service, to establish a Grotto for Father Christmas.
The client wanted to utilise an outside seating area to increase customer footfall to the out of town shopping experience, with a view to improving sales and income. They had previously tried the idea with their own `garden tents and canopies’ realised the potential and wanted additional expertise.
In discussion with the client, it became apparent that a joint build involving Visions to deliver all the AV and associated lighting would meet the above criteria, and fulfil the colleges need for their lawn to be clear for a function at the Chapel Sunday afternoon. Once the client understood the joint capacity of the Meridian / Visions relationship they became much more confident it could be achieved.
- After viewing the proposed area, we agreed with the client to incorporate their structures, as they were familiar to previous customers, and build 2 linked marquees to form a Grotto and ‘Winter Wonderland’ experience.
- As the proposal developed, we were able to suggest one structure which could be divided by a false gable to reduce guttering and potential heat loss from within the marquees. This was the final layout for 2013.
- Our sister company Visions supplied suitable low energy / high output lighting to enhance the ‘Winter Wonderland’ scenery of frosted trees and animated life sized animals.
The Grotto was a big hit and `sold out’ before the opening date; the client has already committed for Christmas 2014. They asked us to look at enhancing the whole experience into one structure rather than the mixture of structure/equipment used last year. When the 2013 marquee was dismantled our team took the opportunity to measure and determine the largest possible structure we could build for them this year. The client is already starting to plan the layout so the `experience’ can be enhanced for next Christmas.